Service Creativity Day for Creatives




May 5, 2016


Isobar Budapest

1-day service design simulation for creatives

Each year, the global Isobar network brings together a group of creatives selected from different countries and backgrounds to work together on a specifically chosen client brief.


In 2015, the program took place in Budapest and Isobar Budapest’s Service Design Team was in charge for the kick-off of the creative process. We planned for them an intensive work day with design thinking tools and service design elements to try out.

Conclusions / Outcome

After receiving the briefs, the teams mapped out the context of the task (customer insight, industry insights). During the ideation session, the teams generated out of the box, blue sky ideas then chose 1 or 2 for further elaboration. After that they created prototypes and tested them on real costumers, who challenged the concepts. At the end, the teams were pitching their ideas before they continued working on the campaign.


Isobar Service Design and Innovation Team 2015: Judit Boros, Ivett Takács, Éva Nagy, László Ágoston, Szilárd Szakács, Károly Tresó and Zoltán Havasi