October 12, 2013
Edible Eastside is a special vibrant and contemporary urban garden in Birmingham, where I spent one month in the framework of the Pioneers into Practice Programme. Edible Eastsied was about to open a sister project, a cookery school called Kitchen School.
By combining Edible Eastside with the school, together they would bring a new and innovative food experience to Birmingham. It would host regular demonstration events from renowned chefs where the public are invited to the chef’s table and experience a more experiential dining.
The two sites would deliver different services, for this reason needed a unifying design concept, a visual identity, transferring a ‘seed to plate’ learning experience for all those coming to the company.
A product design proposal connecting the two sites conceptually and spatially, in the form of a multifunctional space-divider that acts as a modular storage unit, a vegetable display and a vegetable grower at the same time.
The design reflects the core messages of the Kitchen School, being ethical, sustainable and biodynamic.